Thompson’s annual benefit ‘Portraits of Courage’ is a time the community comes together to help raise awareness and money for this amazing organization and all they do for the love of children. And while every year is special, on May 11, 2010, it became THE social event. Embracing the power of social media, Corder Philips’ own PRQueen (a.k.a Kathy Rowan) put together an influential group of ‘Twitterati’ at a Twitter Table that pounded out 140-character stories about Thompson and the at-risk children and families it serves to seek $20 (or more) donations. Through the Twitter Table, the group raised $4,000 contributing to the grand total of $637,000 the entire luncheon generated. Not a bad bonus contribution for a first-time effort. Plus, in addition to the money raised, there was a lot of media buzz generated for our client via the Charlotte Observer, WBT radio and two interviews with WCNC and Philanthropy Journal.

CORDER PHILIPS NEWS
Burt Philips and team Corder Philips mind meld and share on a multitude of topics. Check it out and feel free to Blurt back.

The Business of Marketing and Sales
Public relations, creative advertising and marketing are a means to an...
Featured Client
INDUSTRY NEWS
Corder Philips gets news and knowledge from everywhere. Bookmark this page and stay on top of the latest industry news!
MEDIA POST - RESEARCH
-
Landlines And Television Sets Losing Importance
According to a new nationwide survey from the Pew Research Center's So...
-
Affluent Moms Change Their Stripes
According to a white paper to be released in September, "Affluent Moth...
BRANDWEEK - DIGITAL
-
X Marks the Spots as Xerox Expands
Following recent acquisition, the printer brand is launching its large...
-
Kellogg, 'Lucky' Try On-Box Video Codes
Condé Nast title has teamed up with Kellogg to put a link to a vi...
NYT Media & Advertising
-
YouTube Deals Turn Piracy Into Revenue
Some copyright holders are allowing YouTube to sell ads on videos that...
-
Of Two Minds About Books
The book business tries to serve two readers, the one who loves the ta...






